Many people underestimate just how important page load speeds are to the position of a website in a search engine. You should never underestimate it. You see, search engines, including Google, use page load speed as one of their ranking algorithms. Basically, the faster your site loads, the higher you will be able to climb up the search engines. It is, therefore, absolutely vital that you put a lot of effort into ensuring that your website loads as fast as possible. On this page, we are going to take a little look at a few methods for boosting your position in the search engines with little to no effort at all.
First and foremost, you are going to need to look at the number of images you have on your website. The more images you have, the slower your website is going to load. Basically, you want to keep images to the absolute minimum (i.e. the lowest amount that you can get away with on your website). In addition to this, you should check what file format your images are in. You should only use ‘web friendly’ image formats such as .jpg or .png. If you are using .bmp images, you are doing things wrong.
If you have a WordPress website, look into getting hold of a caching plugin. As you may well know, content on a WordPress website needs to be pulled from a database before it is displayed on a page. This is a drastically slow process. If you have a caching plugin installed, it will only need to pull this data once. This data will then be placed in a ‘static file’. This means that the next person who accesses the website will not have to wait for information to be pulled from the database. The website will, instead, display the static page. This will speed up the website drastically.
Your web host is going to play a major role in how fast your website loads. If you are on a shared hosting plan, your website will be sharing resources with hundreds, if not thousands, of other websites. This will drastically reduce how fast your website loads. If you are serious about climbing up the search engine rankings, opt for a dedicated web server, or, if you are on a limited budget, a VPS.
Optimize your code
This is not something that you will be able to do on your own unless you have web coding knowledge. It is probably best that you talk to an experienced web coder here. Before your website loads, the browser and web server will need to interpret your code in order to determine what should be displayed to the end user. Sometimes, this code is very inefficient. If you can trim down this code to the bare minimum (i.e. eradicating code which serves no purpose), you could, potentially, be speeding up your page load speeds by a good few seconds. This is an age in the world of search engine optimization.