Discover

Developing a strong understanding of your buyers, the market they operate in and the challenges they face is critical to developing an effective marketing strategy. As a founder, you must demonstrate this understanding through your content and outreach. But with so much to discover, where do you start?

Your path to marketing success

Our team of experts will work with you to create a tailored research document aligned with your buyers pain points and market trends. We’ll provide you with the tools and knowledge to take the first steps towards creating a successful brand.

Your Discover Strategist will help you overcome the challenges of creating a marketing strategy that aligns with your vision. We’ll provide you with actionable insights and a plan that drives the metrics that matter, so you can focus on growing your business.

Our Foundation Building services

Brand strategy development
Marketing plan creation
Website design and development
SEO optimisation
Content creation (blog posts, social media content, email newsletters)
Social media account set-up and management
Email marketing set-up and management
PPC advertising campaigns (to test your messaging - optional)

Frequently Asked Questions about Your Discovery Strategy

What is a marketing discovery?

A marketing discovery plan is the basic building blocks of your marketing strategy, including your brand messaging, target audience, and marketing channels. It’s crucial to have a solid foundation in place before launching any marketing campaigns.

How long does it take to build a discovery plan?

The time it takes to build a marketing discovery plan can vary depending on the complexity of your business and the scope of work required. Typically, it can take several days to several weeks to complete.

Do I need a marketing budget to build a discovery plan?

Yes, you may need to allocate some budget to building your marketing discovery plan, but it doesn’t have to be significant. Your time and expertise as well as speaking with your existing buyers (if you have any at this stage) is most important. We can work with you to determine if any additional budget is required based on your business goals and needs.

At Bright Marketing Company, we’re not just marketers; we’re your dedicated partners on the exciting journey of building and scaling your business.

With Claire’s passionate, creative, and scrappy approach, we bridge the gap between your brand’s vision and its tangible impact. Let us illuminate your brand’s path to success—contact Claire today.